Marketing Tourism Destinations: A Strategic Planning Approach Ernie Heath

ISBN: 9780471540670

Published: February 14th 1992

Hardcover

240 pages


Description

Marketing Tourism Destinations: A Strategic Planning Approach  by  Ernie Heath

Marketing Tourism Destinations: A Strategic Planning Approach by Ernie Heath
February 14th 1992 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 240 pages | ISBN: 9780471540670 | 7.53 Mb

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves intoMoreProvides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.



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